As an official sponsor of the German national team for the 2018 FIFA World Cup in Russia, Coca-Cola launched a limited Collectors Edition featuring a unique can design for every single player on the squad, including national team coach Joachim Löw.

The project covered the full creative scope: from the individual can designs through to a supporting out-of-home campaign and a TV commercial featuring Löw alongside the stars of the German national team. Each can was designed to stand on its own while feeling part of a cohesive collector's series, celebrating the team and building anticipation for the tournament.

The campaign extended beyond screens and print, with a brand presence at the iconic Fan Meile at Brandenburg Gate, bringing the Collectors Edition directly to fans in the heart of Berlin.